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South Central video on Facebook
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TOPIC: South Central video on Facebook

South Central video on Facebook 2 years, 3 months ago #54677

I have to vent my feelings here, I'm only glad this track and video is by South Central, if it was a Prodigy track I think I'd pay for laser treatment to have my WDF tattoo removed!

Really this is not good for your image in view of events in the UK such as the Raoul Mote incident - shock us in other ways, just please do not endorse this video by putting your name against a remix.
  • JT
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South Central video on Facebook 2 years, 3 months ago #54681

John Taylor wrote:
I have to vent my feelings here, I'm only glad this track and video is by South Central, if it was a Prodigy track I think I'd pay for laser treatment to have my WDF tattoo removed!

Really this is not good for your image in view of events in the UK such as the Raoul Mote incident - shock us in other ways, just please do not endorse this video by putting your name against a remix.


Yeah the video was the only thing I remembered, and that wasn't too great. I mean, Rage Against The Machine have their own political and activist views to back any shocking images, System Of A Down have some shit about some Armenian genocide, but this video seems to be made out of mindlessness. What's the point? So people will watch it and think 'ooh'.

The Prodigy said before (don't ask me for source ) that they're not a political band and that's the way it should be. A band that makes music for the masses; no hidden messages, no agenda, and no shocking videos to carry some message...just pure fun.


The South Central video seemed to have no meaning behind the video to save it from being a mindless shocker :/

Rage Against The Machine - Saw it in the record store today
  • Martinstatic
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XLBaron wrote:
Shoot heroin in ur ass!

South Central video on Facebook 2 years, 3 months ago #54684

I think that cover of Rage Against The Machine is great. It's the Buddhist Thich Quang Duc who set himself on fire on the 11th of June 1963 during Vietnam war. While he made a big statement Ngo Dinh Dhiem's (the leader of South-Vietnam) wife Madame Nhu only said: "'I would clap hands at seeing another monk barbecue show." I love the story behind it. Just had to tell it.

I don't know what to think about this video. I like the song though.
  • Boudewijn
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South Central video on Facebook 2 years, 3 months ago #54685

from the director of the video
"It's about dying on different levels - both physically and metaphysically. We were also inspired by South Central's album title which was in turn taken from Debord's theory of the 'Society of the Spectacle', we wanted to create a video which on different levels was a spectacle in itself. We leave it to the audience to evaluate their own emotional response to the 'spectacle before your eyes' - it might be awe, disgust, amusement, shock etc. All these things and more. I guess we are attempting to spark up and activate within the audience some emotion, in an era where violent games such as Call of Duty, Manhunt and GTA are the biggest grossing forms of entertainment. Of course it could be that through desensitization the spectacle is much reduced and you are left unmoved. Hence why you see South Central walk through the whole scene unaffected by the carnage which is happening immediately around them, they are completely oblivious, in the same way that people in our mass media driven society are oblivious to the violence they consume regularly via entertainment.
As a result are they more likely to be divorced from the real violence being reported by the media from trouble spots and war zones around the world?

Put simply South Central appear like grim reapers drifting desensitised through a violent reality propagated by a mass media we all partake of daily, of course in the spectacle you see in 'Day I Die' it is actually you looking through the gun sight, the real question is - are you the one pulling the trigger?"

Dir Steve Glashier
Production - NTSH London - www.ntsh.co.uk
  • nivag
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South Central video on Facebook 2 years, 3 months ago #54687

Yeah I read that, and was slightly pleased to see a message was intended to be behind it (even though it fails in the video in my opinion), but as I read it, I can't help but disagree with the director...comes off as real damn pretentious

Fuck it, here goes a big ol rant...

"It's about dying on different levels - both physically and metaphysically.

Reminds of me damn art students...What does this have to do with the music or the lyrics? Or the message of the band/song? It's a video, a shock one at that.

We were also inspired by South Central's album title which was in turn taken from Debord's theory of the 'Society of the Spectacle', we wanted to create a video which on different levels was a spectacle in itself. We leave it to the audience to evaluate their own emotional response to the 'spectacle before your eyes' - it might be awe, disgust, amusement, shock etc. All these things and more.

Point made; shock. To rile up the audience and make them pay attention. Not to the message though, but the blood.

I guess we are attempting to spark up and activate within the audience some emotion, in an era where violent games such as Call of Duty, Manhunt and GTA are the biggest grossing forms of entertainment.

Manhunt came out 8 years ago, wasn't a big seller, and Manhunt 2 underwent too much controversy to sell well either. Not to mention Mh1 was a masterpiece, depicting the dirty lower rungs of life in the world, using snuff films, ambiguous lack of dialogue and gore to it's advantages. Call Of Duty is a manufactured success, as well as being a straight up war game. GTA is a videogame satirical epic with great allusions to modern cinema and literature. I'd even call it videogame modernism.

Of course it could be that through desensitization the spectacle is much reduced and you are left unmoved. Hence why you see South Central walk through the whole scene unaffected by the carnage which is happening immediately around them, they are completely oblivious, in the same way that people in our mass media driven society are oblivious to the violence they consume regularly via entertainment.

I don't think ANYONE watching the video would see this. No one would see them walking through the deaths and draw parallels to them watching the news. There's no other analogies, personifications, nothing. Just them walking through deaths. I could tack any reason onto that and it's seem to fit. 'They represent the rich in the world as Zambians die' or 'They represent the media as the public's truths go unheard and killed'. If anything, saying that they represent us being oblivious to war is a patronizing as fuck statement. What, the director knows some crazy shit that no one else does? That the 'oblivious mass media driven society' don't know? Well guess what fucknut, if they're so 'obliviously mass media driven', your hidden message in a MUSIC VIDEO isn't going to mean much, is it?

As a result are they more likely to be divorced from the real violence being reported by the media from trouble spots and war zones around the world?

You tell me. I'm pretty detatched yet fully aware of it, as is anyone who knows anything. Fucking hippy. War is horrible, we GET IT, through common sense, not a South Central video.

Put simply South Central appear like grim reapers drifting desensitised through a violent reality propagated by a mass media we all partake of daily, of course in the spectacle you see in 'Day I Die' it is actually you looking through the gun sight, the real question is - are you the one pulling the trigger?"

Oh, beautiful, not only is he patronizing us by calling it's viewers obliviously mass media driven, he's guilt tripping us. We're the grim reaper. Well that's where as a video, the analogies shit on themselves, as I thought SC were meant to represent us? But we're also pulling the trigger in first person? But SC are also the grim reaper? WAT.


K, my view is simple;
Song is ok, I'm sure lots will like it
Video is a mindless shocker from initial views
From directors intentions/message, video is uber fucking retarded, insulting and ignorant.
  • Martinstatic
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XLBaron wrote:
Shoot heroin in ur ass!

South Central video on Facebook 2 years, 3 months ago #54689

The explanation for this video from the director- bullshit! It was just a cool video about a fucked up situation
  • purple squirrell
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exhale

South Central video on Facebook 2 years, 3 months ago #54691

Good post Martin.

I think in this day and age we're reminded daily of the tragedies that are occurring and we don't need some self-righteous music video reminding us of that fact, and trying to make us feel guilty about it at the same time.
  • Majin
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South Central video on Facebook 2 years, 3 months ago #54692

...just woke up at 2am (bad toothache) and read my post. Damn that's big lol But yeah you nailed it in a sentence Majin
  • Martinstatic
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XLBaron wrote:
Shoot heroin in ur ass!

South Central video on Facebook 2 years, 3 months ago #54697

Watched it before i finished work yesterday and it made my mind spin as i was walking down to the car park thinking how easy that shit could go down on any of us!

Cool tune though!
  • Delron
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